Portfolio

Proscalar

Educational Videos

In a world overflowing with information, our educational videos cut through the noise to deliver value-packed insights that educate, inspire, and convert. By aligning these with your broader business objectives, we use data-driven storytelling to position your brand as a thought leader. Our collaborative process ensures every video resonates with your message, empowering your audience to take action.

Texas General Land Office: Don't Ignore, Be Prepared
Proscalar partnered with the Texas General Land Office (GLO) in summer 2021 to produce broadcast-quality videos for the "Don't Ignore" campaign, leveraging federal disaster recovery funds to promote preparedness against severe weather and flooding. Collaborating with 1820 Production, the team created versatile, high-impact content—from :15 to :30 spots—covering topics like pet preparedness, electrical safety, damage assessment, medication storage, and dry-bag document protection, while highlighting flood insurance and natural disaster risks. These videos fueled paid and organic social media efforts, boosting brand awareness and directing Texans to the GLO's recovery and preparedness website to safeguard lives, property, and reduce government aid dependency.

Veterans Land Board: Home Improvements Made Possible
The Texas Veterans Land Board sought to elevate awareness of its home improvement loans for Veterans and military members through an authentic promotional campaign. Our team created a compelling video ad rich in military realism, distributed across digital platforms, social media, Spectrum Reach linear TV, and the Armed Forces Bowl scoreboard. This campaign resonated with Veterans, showcasing the VLB's respect and boosting engagement with their home renovation loan program.

Veterans Land Board: Benefits & Dreams
The Texas Veterans Land Board sought to expand their marketing efforts to reach a wider audience and increase brand awareness. Our team developed a captivating script along with a forward-thinking approach to engage viewership. The result was cinematic visuals partnered with custom 3D animations to help Veterans “dream” of their benefit options alongside the VLB.

Veterans Land Board: Where Honor Lives
Proscalar partnered with the Texas Veterans Land Board to raise awareness of the long-term and skilled nursing care offered at nine Veterans Homes across Texas. Working with 1820 Productions, we created an emotional video featuring a veteran reflecting on his life and service, paired with scenes of compassionate care. The campaign reached millions, generating 2.6 million OTT impressions with a 98% completion rate and over 9 million digital impressions that drove strong interest in VLB’s care options.

Texas General Land Office: CDR Flood Insurance (Spanish)
Proscalar partnered with the Texas General Land Office to deliver flood safety education directly to Texans. We produced a Spanish-language video, carefully reviewed for accuracy and cultural relevance, ensuring the message resonated widely. In just 30 days, the campaign earned 86 million impressions and 136,000 clicks, driving measurable awareness across the state.

Texas Secretary of State: Are You Vote Ready
Proscalar partnered with the Texas Secretary of State on their Voter Education Campaign to boost voter participation across the state. The video reinforced VoteTexas.gov as the official, trusted source for Texas voters, and providing clear guidance on acceptable IDs for the polls. Through engaging visuals and straightforward messaging, the campaign helped empower Texans to participate confidently in elections.

Texas University Fund: Proposition Five
Proscalar partnered with a special purpose PAC to increase voter turnout for Proposition 5, which strengthened the Texas University Fund during the constitutional amendment elections. Through community education, key endorsements, op-eds, social media engagement, and advocacy events, we emphasized how Prop. 5 would create a stronger workforce and keep more Texas students in-state. The campaign achieved major success, with 65% of voters approving the measure and over 100 endorsements secured from community leaders statewide.

Veterans Land Board: Land Loans
Proscalar partnered with the Texas Veterans Land Board to highlight the career journeys of Texas veterans while providing key information about the land loans VLB offers. The campaign combined storytelling with educational content, creating a bold and compelling way to showcase VLB’s services. By connecting personal stories with practical resources, the initiative effectively engaged veterans and their families.

Veterans Land Board: Veteran's Home
In the second pillar of the “Benefits” campaign, the Texas Veterans Land Board aimed to bring awareness to the multiple Veterans homes across the state in hopes to increase occupancy. Our team sought to evoke emotion through the script and narration. They decided to combine historical high-resolution stock images with “present-day” captured footage to tell the story. Since airing, the spot has earned over 3 million impressions and was coined a “textbook campaign” by Spectrum Reach, the media placement agency, based on the positive reception and reaction from audiences.

MAZE Enviromental Explainer Video
Proscalar produced a compelling explainer video for MAZE Environmental in early 2023 to distinguish it in the competitive energy sector ahead of ADIPEC, highlighting innovative solutions to build credibility and capture decision-maker attention via social media. This production fueled a tailored strategy with thought leadership on LinkedIn and visual ads on Facebook, targeting key markets. In six months, it tripled follower growth to 15,000 new followers, surged social referral traffic by 300%, and generated over 50 qualified sales inquiries.

Harris County Public Health: Poision Candy Game Live Stream
Proscalar partnered with Harris County Public Health on a fentanyl awareness campaign to prevent substance use among youth. The key message warned that fentanyl lurks in fake pills, candy, and unexpected places, with the stark reminder: "One pill is not worth a life." The engaging content targeted younger audiences to educate them on these hidden dangers and promote safer choices.

Harris County Public Health: We All Carry Something
Proscalar partnered with Harris County Public Health on a Naloxone (Narcan) awareness campaign. The primary message urged everyone to carry Narcan as a life-saving measure for friends and family in overdose emergencies. The content educated on its critical role in reversing opioid overdoses and highlighted that Narcan is available for free, empowering communities to act swiftly and save lives.

Harris County Public Health: Your Next Step Forward
Proscalar partnered with Harris County Public Health on a reproductive health campaign to educate the community on available free resources and care. The initiative highlighted accessible services for reproductive wellness, empowering individuals with essential information to make informed health decisions without barriers.

Harris County Public Health: Everyone Has A Role
Proscalar partnered with Harris County Public Health to educate communities on the Maternal Health Bill of Rights (MHBoR). The campaign emphasized that MHBoR guarantees all mothers and families in Harris County high-quality, respectful care before, during, and after pregnancy. It stressed the right to clear, honest information on healthcare choices, including risks, benefits, and costs, enabling families to make informed decisions aligned with their needs and values.

Texas Secretary of State: Vote Texas
Proscalar proudly partnered with the Texas Secretary of State on their high-impact Voter Education Campaign, amplifying voter turnout across the state. The compelling video spotlighted Secretary of State Jane Nelson personally urging Texans to "Make A Plan To Vote" and directing them to VoteTexas.gov, the official, trusted source for all essential voting information in Texas. This collaboration empowered millions with clear, actionable guidance to ensure accessible and informed participation in elections.

Texas Secretary of State: Vote Like A Texan
Proscalar partnered with the Texas Secretary of State on their Voter Education Campaign to increase voter turnout statewide. The video established VoteTexas.gov as the official, trusted source for Texas voters to "Know Before You Vote" on voter ID, in-person voting, mail-in voting, and resources for voters with disabilities or in the military.

Texas Secretary of State: Are You Vote Ready?
Proscalar partnered with the Texas Secretary of State on their Voter Education Campaign to boost voter participation across the state. The video reinforced VoteTexas.gov as the official, trusted source for Texas voters, and providing clear guidance on acceptable IDs for the polls. Through engaging visuals and straightforward messaging, the campaign helped empower Texans to participate confidently in elections.

Proscalar

Digital Advertising

Digital advertising is the heartbeat of modern connection, and at Proscalar, we harness its power through data-informed, collaborative strategies that amplify your voice where your audience lives. Whether optimizing for algorithms or crafting targeted ads, we ensure every post ties back to your business objectives for measurable impact.

6.2M Meta Impressions Power GLO's Hurricane Prep Surge
‍Proscalar partnered with the Texas General Land Office (GLO) to power a critical Hurricane Preparedness advertising campaign, equipping millions of Texans with actionable steps for storm resilience and safety. Our precision-targeted Meta Platforms (Facebook & Instagram) ad campaign delivered a massive 6.2 million impressions, driving widespread awareness and empowering communities to prepare effectively against devastating weather threats.

Prospecting Students for SHSU Graduate Programs
‍Proscalar's targeted campaign with Sam Houston State University delivered substantial enrollment growth for their graduate programs by deploying precision LinkedIn advertising to engage high-potential professionals pursuing advanced degrees. Achieving 1.24 million impressions and a 1.65% CTR that exceeded the education sector benchmark of 0.40% to 0.65%, this effort showcased Proscalar's unmatched expertise in crafting high-conversion creatives, data-driven targeting, and performance optimization.

72M+ X Impressions Ignite Voter Education for Texas SOS
Proscalar partnered with the Texas Secretary of State's Office on a high-impact voter education initiative, leveraging X (formerly Twitter) as a key advertising channel. We deployed dynamic messaging in both English and Spanish to drive broad engagement, generating a staggering 72.4 million impressions and amplifying critical voter awareness across diverse communities.

Geofenced Snapchat Filter Drives 70K+ Impressions
Proscalar collaborated with the Texas Secretary of State's office on a statewide voter education initiative, launching a custom Snapchat Filter geofenced to the State Fair of Texas fairgrounds. The 10-day activation generated 70,373 impressions, engaging attendees in a fun, interactive way to boost awareness. This location-based social media tactic maximized visibility at one of Texas's largest events, showcasing its power for public campaigns.

18.6% CTR Enhancing Texas State University Round Rock Enrollment
‍Proscalar partnered with Texas State University to drive Round Rock Campus enrollment via targeted Google Search ads, yielding 40,965 impressions and 7,620 clicks. The campaign's 18.6% CTR, over 4x the 2025 higher education average of 3.5% to 4.5%, outperformed benchmarks through high-intent keywords, top positioning, and extensions, fueling exceptional prospect engagement and momentum.

Display and native ads showing on a phone and computer

2.7M+ Impressions Amplifying Maternal Health Bill of Rights
‍Proscalar partnered with Harris County Public Health to inform families about the Maternal Health Bill of Rights using Display Ads (visually engaging banners on websites) and Native Ads (seamlessly integrated content matching site aesthetics). The campaign delivered 2.7 million impressions and 9,917 clicks, amplifying their mission with strong visibility and engagement.

We are driven by the desire to see our clients succeed.

Our Portfolio

Educational Videos

Digital Advertising

Out of Home Ads

Short Form Content

Transit & Billboards

Print Advertising

Events

Radio Advertising